Advertising Becomes Art with Apple’s Your Verse Video

This video of the iPad Air (taken from Apple’s youtube page) in action blew me away. It takes Apple’s advertising efforts to a whole new level, focusing on incredible life experiences all captured by the iPad Air. With Robin Williams doing the voiceover from Dead Poets Society (one of the best movies ever) and reading Walt Whitman juxtaposed with visually arresting images covering a wide range of pursuits and locations, from dance to music to exploration, you’d be surprised it’s actually an advertisement The presence of the iPad Air is very subtle, almost invisible, in fact – evoking a sense of naturalness in using it. Excellent job, Apple!